Visit Truro Launches 2026 Visitor Survey
Visit Truro is inviting residents and visitors to share their experiences of Truro as part of its newly launched 2026 Visitor Survey. The survey, hosted by The South West Research Company on behalf of Visit Truro (a service provided by Truro City Council), aims to gather valuable insights that will help shape and improve the visitor experience across the city.
The survey focuses on both current and previous leisure visits to Truro, seeking feedback on what visitors enjoy most and where improvements can be made. By collecting a wide range of responses, Visit Truro hopes to ensure the city continues to evolve as a welcoming, vibrant destination for everyone.
Participants can expect the survey to take just a few minutes to complete. All responses are anonymous, and no individuals will be identified in any reporting or findings.
As a token of appreciation, those who complete the survey will have the option to enter into a prize draw to win a Cornish Food & Drink hamper worth £100. Please note that competition terms and conditions apply.
Abi Steel, Visit Truro Manager, said: “Truro has a great deal to offer as a visitor destination, and the 2026 Visitor Survey is an opportunity for us to build a clearer picture of how people spend their time in the city and what encourages them to visit. We would encourage anyone who has visited Truro for leisure, whether recently or in the past, to take part and share their views. This feedback will help us strengthen how we promote Truro, supporting our work to raise the city’s profile and ensure it continues to be an appealing and welcoming place to visit.”
David Rodda, Truro City Council Town Clerk, adds: “Our 2026 to 2030 Strategy identifies the need to improve the vitality of Truro by encouraging increased footfall, and this can be achieved by promoting Our Great Little City as a visitor destination. This survey will help us to understand why people visit Truro, how long they stay, how much they spend and what would encourage them to visit more often or extend their stay. The insights gathered will help to inform Visit Truro’s future destination marketing activities.”
Visit Truro encourages anyone who has spent time in the city for leisure to take part and have their say.